{"id":11426,"date":"2025-11-27T14:54:54","date_gmt":"2025-11-27T13:54:54","guid":{"rendered":"https:\/\/catedra.us.es\/catedrartveus\/?p=11426"},"modified":"2026-02-06T19:54:50","modified_gmt":"2026-02-06T18:54:50","slug":"seminario-permanente-oc3-de-la-catedra-rtve-us-publicidad-medios-digitales-y-medicion-de-audiencias","status":"publish","type":"post","link":"https:\/\/catedra.us.es\/catedrartveus\/seminario-permanente-oc3-de-la-catedra-rtve-us-publicidad-medios-digitales-y-medicion-de-audiencias\/","title":{"rendered":"Seminario Permanente OC3 de la C\u00e1tedra RTVE-US Publicidad, Medios Digitales y Medici\u00f3n de Audiencias"},"content":{"rendered":"<div class=\"wpb-content-wrapper\" id=\"wpb-content-root\"><p>[vc_row][vc_column][vc_column_text]La C\u00e1tedra RTVE-US sobre Contenidos Culturales y Creatividad en el \u00c1mbito Audiovisual y Digital de la Universidad de Sevilla celebr\u00f3 este seminario permanente el 22 de octubre de 2025 con la tem\u00e1tica de la publicidad como eje central y centr\u00e1ndose en la importancia de los datos para la toma de decisiones estrat\u00e9gicas en el \u00e1mbito de comunicaci\u00f3n publicitaria.<\/p>\n<p>Intervinieron Irene Ruesga, head of Digital Media en M&amp;CSaatchi; David Lahoz, experto en medios interactivos, marketing digital e integraci\u00f3n de soluciones de IA (Naurus.eco) y Kike Lozano, director general de la consultora GECA (Gabinete de Estudios de la Comunicaci\u00f3n Audiovisual). Las entrevistas corrieron a cargo de las profesoras de la Facultad de Comunicaci\u00f3n Noelia Garc\u00eda Est\u00e9vez, Inmaculada S\u00e1nchez Mart\u00edn, Mar Rubio Hern\u00e1ndez y Marina Ramos Serrano.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h3>Podcasts<\/h3>\n<p>[\/vc_column_text][vc_row_inner][vc_column_inner width=\u00bb1\/2&#8243;][vc_column_text]<a href=\"https:\/\/radio.us.es\/episodio\/el-podcast-de-la-catedra-episodio-2x01-conversacion-con-yolanda-garcia-serrano-y-david-sainz\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-11179 size-full\" src=\"https:\/\/catedra.us.es\/catedrartveus\/wp-content\/uploads\/2024\/10\/Podcast-catedra-rectangulo.jpg\" alt=\"\" width=\"700\" height=\"524\" srcset=\"https:\/\/catedra.us.es\/catedrartveus\/wp-content\/uploads\/2024\/10\/Podcast-catedra-rectangulo.jpg 700w, https:\/\/catedra.us.es\/catedrartveus\/wp-content\/uploads\/2024\/10\/Podcast-catedra-rectangulo-300x225.jpg 300w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n<p style=\"text-align: center;\">Episodio 2X01. Conversaci\u00f3n con Yolanda Garc\u00eda Serrano y David Sainz.<\/p>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\u00bb1\/2&#8243;][vc_column_text]<a href=\"https:\/\/radio.us.es\/episodio\/el-podcast-de-la-catedra-episodio-2x02-conversacion-con-myriam-lagoa-y-pablo-lara\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-11179 size-full\" src=\"https:\/\/catedra.us.es\/catedrartveus\/wp-content\/uploads\/2024\/10\/Podcast-catedra-rectangulo.jpg\" alt=\"\" width=\"700\" height=\"524\" srcset=\"https:\/\/catedra.us.es\/catedrartveus\/wp-content\/uploads\/2024\/10\/Podcast-catedra-rectangulo.jpg 700w, https:\/\/catedra.us.es\/catedrartveus\/wp-content\/uploads\/2024\/10\/Podcast-catedra-rectangulo-300x225.jpg 300w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n<p style=\"text-align: center;\">Episodio 2X02. Conversaci\u00f3n con Myriam Lagoa y Pablo Lara.<\/p>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column width=\u00bb1\/2&#8243;][vc_column_text]<\/p>\n<h3>Video<\/h3>\n<p>[\/vc_column_text][vc_raw_html]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[\/vc_raw_html][\/vc_column][vc_column width=\u00bb1\/2&#8243;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h3>Galer\u00eda de fotos<\/h3>\n\n\t\t\t<style>\n\t\t\t\t#gallery-1 {\n\t\t\t\t\tmargin: auto;\n\t\t\t\t}\n\t\t\t\t#gallery-1 .gallery-item {\n\t\t\t\t\tfloat: left;\n\t\t\t\t\tmargin-top: 10px;\n\t\t\t\t\ttext-align: center;\n\t\t\t\t\twidth: 25%;\n\t\t\t\t}\n\t\t\t\t#gallery-1 img {\n\t\t\t\t\tmax-width:100%;\n\t\t\t\t}\n\t\t\t\t#gallery-1 .gallery-caption {\n\t\t\t\t\tmargin-left: 0;\n\t\t\t\t}\n\t\t\t<\/style>\n\t\t<div id='gallery-1' class='gallery galleryid-11426 gallery-columns-4 gallery-size-thumbnail basel-justified-gallery'>\n\t\t\t\t\t<a href='https:\/\/catedra.us.es\/catedrartveus\/wp-content\/uploads\/2025\/11\/IMG_20251022_152929.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/catedra.us.es\/catedrartveus\/wp-content\/uploads\/2025\/11\/IMG_20251022_152929-500x500.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" srcset=\"https:\/\/catedra.us.es\/catedrartveus\/wp-content\/uploads\/2025\/11\/IMG_20251022_152929-500x500.jpg 500w, https:\/\/catedra.us.es\/catedrartveus\/wp-content\/uploads\/2025\/11\/IMG_20251022_152929-45x45.jpg 45w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/a>\n\t\t\t\t\t<a href='https:\/\/catedra.us.es\/catedrartveus\/wp-content\/uploads\/2025\/11\/IMG_20251022_124854.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/catedra.us.es\/catedrartveus\/wp-content\/uploads\/2025\/11\/IMG_20251022_124854-500x500.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" srcset=\"https:\/\/catedra.us.es\/catedrartveus\/wp-content\/uploads\/2025\/11\/IMG_20251022_124854-500x500.jpg 500w, https:\/\/catedra.us.es\/catedrartveus\/wp-content\/uploads\/2025\/11\/IMG_20251022_124854-45x45.jpg 45w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/a>\n\t\t\t\t\t<a href='https:\/\/catedra.us.es\/catedrartveus\/wp-content\/uploads\/2025\/11\/IMG_20251022_121018.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/catedra.us.es\/catedrartveus\/wp-content\/uploads\/2025\/11\/IMG_20251022_121018-500x500.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" srcset=\"https:\/\/catedra.us.es\/catedrartveus\/wp-content\/uploads\/2025\/11\/IMG_20251022_121018-500x500.jpg 500w, https:\/\/catedra.us.es\/catedrartveus\/wp-content\/uploads\/2025\/11\/IMG_20251022_121018-45x45.jpg 45w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/a>\n\t\t\t\t\t<a href='https:\/\/catedra.us.es\/catedrartveus\/wp-content\/uploads\/2025\/11\/IMG_20251022_120432.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"464\" height=\"500\" src=\"https:\/\/catedra.us.es\/catedrartveus\/wp-content\/uploads\/2025\/11\/IMG_20251022_120432-464x500.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\t\t\t<link rel=\"stylesheet\" id=\"basel-lib-justified-gallery-css\" href=\"https:\/\/catedra.us.es\/catedrartveus\/wp-content\/themes\/catedra\/css\/parts\/lib-justified-gallery.min.css?ver=5.9.3\" type=\"text\/css\" media=\"all\" \/> \t\t\t\t\t\t<script type=\"text\/javascript\">\n\t\t\t\tjQuery( document ).ready(function() {\n\t\t\t\t\tjQuery(\"#gallery-1\").justifiedGallery({\n\t\t\t\t\t\trowHeight: 250,\n\t\t\t\t\t\tmaxRowHeight: 500,\n\t\t\t\t\t\tmargins: 1,\n                        cssAnimation: true,\n\t\t\t\t\t});\n\t\t\t\t});\n\t\t\t<\/script>\n\t\t\n\t\t\t<\/div>\n\n<p>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_column_text]La C\u00e1tedra RTVE-US sobre Contenidos Culturales y Creatividad en el \u00c1mbito Audiovisual y Digital de la Universidad de Sevilla celebr\u00f3<\/p>\n","protected":false},"author":1,"featured_media":11429,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[25],"tags":[],"class_list":["post-11426","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-resultados"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Seminario Permanente OC3 de la C\u00e1tedra RTVE-US Publicidad, Medios Digitales y Medici\u00f3n de Audiencias<\/title>\n<meta name=\"description\" content=\"La publicidad como eje central y la importancia de los datos para la toma de decisiones estrat\u00e9gicas en la comunicaci\u00f3n publicitaria.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/catedra.us.es\/catedrartveus\/seminario-permanente-oc3-de-la-catedra-rtve-us-publicidad-medios-digitales-y-medicion-de-audiencias\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Seminario Permanente OC3 de la C\u00e1tedra RTVE-US Publicidad, Medios Digitales y Medici\u00f3n de Audiencias\" \/>\n<meta property=\"og:description\" content=\"La publicidad como eje central y la importancia de los datos para la toma de decisiones estrat\u00e9gicas en la comunicaci\u00f3n publicitaria.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/catedra.us.es\/catedrartveus\/seminario-permanente-oc3-de-la-catedra-rtve-us-publicidad-medios-digitales-y-medicion-de-audiencias\/\" \/>\n<meta property=\"og:site_name\" content=\"C\u00e1tedra RTVE Universidad de Sevilla\" \/>\n<meta property=\"article:published_time\" content=\"2025-11-27T13:54:54+00:00\" \/>\n<meta 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